PACKAGING, BRANDING
The Uncharted Brewing Company
Family-owned beer brewery based in Sweden that produces and sells fantastic beers.
Context
The eagle in the logo is based on the family crest of the Irish owner and all of the branding is kept very simple and earthy to let the packaging shine on the shelf rather than branding.
Logo combinations
We fast found out that the logo can be set in a couple of variations, a single-line version for the can packaging and a more complete version for the branding elements such as business cards, website and roll-ups.
Primary cans
The combination of the catchy name and brave colors, together with the character of the animals became a primary can inspiration source.
Some of these illustrations were made in collaboration with Lena Marguc and Liene Kalnina.
Other cans
A more minimalistic approach was set for the seasonal/ limited beer editions. Also, options for the brewmaster to write the batch number directly on the can.
