DIGITAL, INTERACTION
Openlands
Together with talented folks at Designit, I was responsible for creating an app for landowners to rent their land for hunters. The 6-week process included everything from ideation, concept creation, branding, the information architecture of the app, website and app design, and interaction principles.
Branding
Branding, story and visual assets were created by Per Nordstrom. Using bold colors, rich typography choice and visual language that is not usual for the hunter environment but allows to create a unique experience.
Web experience
For brand and product introduction, we created a simple webpage that focuses on gathering sign-ups for a new product and a collection of blog posts to drive. We used bold colours and large typography and spice it up with an animation that layers content.
App and interactions
Branding, story and visual assets were created by Per Nordstrom. Using bold colors, rich typography choice and visual language that is not usual for the hunter environment but allows to create a unique experience.